The Story Behind Our Wrappers

As you've probably noticed, many of our rolls feature fantastic wrappers that brighten your day and ours. These wrappers serve a purpose, though for many, that purpose isn't clear yet. Each line of wrappers has its own little story, carefully crafted by a team with a keen eye for design. We'd love to tell you more about the tale behind these wrappers!

Sustainable Wrappers

At The Good Roll, we stand for sustainability, making a difference, and bringing joy with the simplest things. We strive to maximize our impact through our reach so that more people can experience the basic necessity of having access to a toilet in 2024. It's absurd that this isn't universally available yet. We aim to inspire as many people as possible through our wrappers to support our mission and switch to sustainable toilet paper.

For some, sustainability isn't a top priority due to financial circumstances, lack of interest, or simply disbelief. We also want to inspire these individuals to consider their purchases more carefully. And how delightful is it to do so with cheerful toilet rolls with a story!

But you might wonder, how sustainable are these wrappers? Our wrappers are made from 100% European recycled paper, just like the toilet paper and kitchen rolls you're accustomed to. If we're wrapping our toilet paper, we're doing it right. The inks we use on our wrappers can be termed BIO or ECO inks. They're environmentally friendlier because they use vegetable oil instead of synthetic oil. These inks do not contain mineral oils or substances derived from genetically modified organisms (except soybean oil) and are free from VOCs. They're organic and thus better for the environment.

Of course, it's better to order rolls without wrappers, but even buying rolls with wrappers does a lot of good for the world! If you want to read more about this, check out our previously written blog: [link to blog].

The story behind our wrappers

Let's start with The Cheerful Choice. This line includes six different wrappers, each with its own story. Mother Nature calls, and everyone must answer, says Wrapper Forest. It's sometimes inconvenient, but even the silliest moments can be humorous. Wrapper Flowers shows that even the most beautiful flowers need fertilization. It might not smell nice, but flowers welcome it to continue blooming beautifully. After rain comes sunshine, says Wrapper Cloud. But camping with a toilet roll in hand can feel a bit awkward. Animals also pass wind and find it hilarious, knows Wrapper Wildlife. From bears to rabbits, everyone enjoys their wind music. Wrapper Mushrooms explains why some mushrooms stink: gnomes use them as toilets. It's a humorous lesson in hygiene. Wrapper Mountains explains that despite their rugged appearance, mountains also enjoy poop and pee jokes. They have a mountain of humor.

Additionally, we have The Panda Edition, a real standout. This line revolves around 'When nature calls'. These wrappers brighten up your toilet and are super stylish, true eye-catchers. Wrapper Tiger stands for the magnificent sound and impact they can make: 'hear me roar'. Wrapper Mountains symbolizes perseverance, accompanied by the quote: 'The best view comes after the hardest climb'. Wrapper Beach gives you the feeling of enjoying the sea. Wrapper Dragon beautifully portrays this fictional creature; sometimes you have to visualize things that aren't there! Wrapper Waves tries to show you that you get furthest by going against the waves: 'Keep on riding the waves'. And last but not least, Wrapper Bird! This beautiful image aims to show you that sometimes looking from a different perspective might lead to different insights.

Limited Editions

Several times a year, we release a limited edition. One of them is the African Art Line, this year collaborating with the fantastic Mohammed Awudu, aka Moh Awudu. Mohammed Awudu, a true advocate for positive change, actively supports youth in Ghana. The six rolls in our African Art Line are adorned with actual murals by Awudu, found in various places in Ghana and beyond. His art, ranging from murals and graffiti to traditional paintings, aims to promote positive behavior and make the world a bit more beautiful.

A few weeks ago, we launched for the second time a fantastic line in collaboration with Heinen Delfts Blauw, called The Dutch Choice. In these rolls, the strength and artistry of Jaap Heinen take the lead. In these stunning designs, he brings his love for Chinese and Japanese Imari porcelain to life, inspiring Heinen Delfts Blauw with this concept.

And let's not forget the incredibly cool mascot, the EK-box, named "The Match Winning Wipes". This edition features rolls entirely themed around the Netherlands! From the Dutch flag to a 'tompouce', each wrapper features a quote from a famous figure in the football world, including Virgil van Dijk and Johan Cruyff. One of the quotes reads: 'We are running after the facts' by none other than Louis van Gaal.

So, the next time you use a roll from The Good Roll, know that you're not just choosing sustainability, but also a good story and a smile—all wrapped up in one cheerful wrapper (and of course, with a wink)!